Many experts say that talent is the new competitive currency. If you’re like most companies, you don’t have trouble attracting job applicants. However, you do have trouble attracting qualified job applicants. With an unprecedented talent shortage caused by Baby Boom retirements, chronic brain drain in many regions, and an overall shortage of skilled workers, many companies find it harder and harder to find and keep the best employees.
Employer Branding — also called Talent Branding — is a strategic process used to uniquely position your organization as an employer of choice, and is a proven method for attracting, developing, and retaining a qualified and competitive workforce. Although the concept of Employer Branding has been around for many years, its initial use was limited to splashy recruitment campaigns at big-budget corporations. Today, with competition for talent at all-time highs, establishing an Employer Branding strategy is a necessity for companies of all sizes, industries, and locations. This is especially true for businesses in mid-size cities and smaller towns, which often don’t have access to talent pools available in major metropolitan areas.
Join us as we not only walk through the Employer Branding process but also work hands on to develop a strategy that matches your unique organizational culture and can be implemented throughout the employment lifecycle. We’ll also discuss how you can gain executive buy-in for an Employer Branding strategy, develop partnerships with in-house or outsourced marketing teams, and establish strategic metrics to measure your return on investment.