Your Employer Brand can be viewed as the DNA of your organization. It’s uniquely yours and it’s based on the combination of identities, values, and characteristics that distinguish your workplace from all the others. Employment Branding fuses organizational leadership, human resources, and marketing together to create an enhanced relationship with current employees and a well-positioned reputation among prospective employees.
The truth is, you already have an employer brand. The question is if you are actively managing it to position your organization as an employer of choice among top-level talent. Your company doesn’t have to have a big budget to get started developing an Employer Brand strategy. However, it does have to have big visions, optimistic attitudes, an appreciation for strategy, and a drive to want to be known as one of the best places to work in your region and industry. Employer Branding isn’t just a recruitment instrument; it’s also an essential component of employee development, engagement, retention, and internal community building.
Employment Brands develop from the inside-out. That’s where we can start with yours. Using a combination of analytic and creative processes, we’ll work with you to create a strategy that addresses not only your talent needs of today, but also the changing demographics and external impacts of your future workforce.
Whether you’re just starting out with an employment branding strategy or already have some of the pieces in place, Fitt Talent can help you formalize your strategy, sell it internally, and execute it to position your organization as an employer of choice among key talent. For a free Employer Branding consultation, contact us today and we’ll call, visit, or Skype with you to discuss where you are and where you want to go.
